Stop going to generic networking events that yield no results. Focus on building relationships with people you can connect with. Quality over quantity. Personal trust can lead to business opportunities and referrals.
Blunt Force Facts:
- Business cards collect dust not profit – Business cards are an outdated and ineffective way to build relationships. Focus on meaningful interactions, not just collecting contacts.
- You have to Know when to hold them, know when to fold them – Be selective about who you invest time in. Don’t waste time on relationships that won’t benefit you just to fill a quota.
- Friends turn into funds – Build real friendships and trust. Those personal connections lead to business opportunities. Don’t focus on quick transactional relationships.