Brian and Patrick discuss that email marketing isn’t actually dead.
Three Blunt Force Facts:
- Email addresses are ‘gold’: an email address gives you direct access to reach customers. Everyone needs an email address nowadays so it’s crucial to collect email addresses from your customers to build your list.
- You’re not that important: Don’t worry about emailing too frequently. Most businesses don’t email enough. You need to email regularly so customers think of you when ready to purchase.
- You can’t take unsubscribes personally: Some people unsubscribe due to inbox overload, not because they dislike you. Focus on providing value to subscribed customers.