Brian and Patrick discuss why getting too comfortable can kill a business. They provide three “blunt force facts” related to this topic.
Blunt Force Facts:
- Growth comes from pain and discomfort. Taking risks, innovating, and pushing into uncomfortable territory is necessary for a business to grow. Staying stagnant leads to complacency.
- If you don’t use it, you lose it. Skills and competitive drive will atrophy if you get complacent and stop challenging yourself and your team. You have to keep flexing your muscles.
- You snooze, you lose. There are constantly new competitors entering the market. If you get complacent, someone hungrier will overtake you with the next new thing. You have to keep innovating and improving.