Brian and Patrick discuss the vital role of authenticity in social media marketing, and some actionable advice.
Blunt Force Facts:
- Stay true to your “why” – focus on your core message and purpose.
- You’re Not Fooling Anyone – don’t try to be something you aren’t. Ensure that your social media presence reflects your real life and your business’s true essence.
- Don’t talk to strangers – target and communicate with the audience that aligns with your business goals and values.